Taylor Swift Doesn’t Care If You Eat
How Celebrity Machines Extract Devotion While Evading Responsibility
Taylor Swift is not smol girl.
She’s not your emotional support adult woman baby girl billionaire.
She’s not your best friend in glitter and eyeliner, whispering secrets into a mic just for you.
She is a billionaire — and billionaires do not get to keep a moral compass. Wealth on that scale is inherently extractive. Stardom at that level is not a personality; it is a machine.
Celebrity perverts. Wealth corrodes. Power isolates.
No one becomes that big without being consumed by the architecture that built them.
And yet millions of people defend her — and others like her — as if they were defending a sister, a daughter, a friend. They confuse the person with the machine, mistaking corporate branding for intimacy, mistaking carefully calibrated campaigns for authenticity.
But Taylor Swift is not going to DM you.
Sabrina Carpenter is not going to show up at your wedding.
Joe Biden is not your grandfather.
These are brands — meticulously engineered, data-optimized, and designed to harvest your attention, loyalty, and money.
They are not people in the way you want them to be.
They are interfaces for the machine.
The Anatomy of the Machine
Let’s strip the glitter off.
Behind every pop princess, every “relatable” starlet, every charming politician, there’s a structure. It doesn’t look like a living room full of friends hyping each other up — it looks like a war room.
There are data analysts tracking your engagement down to the second. They know which Instagram captions make you linger, which TikTok edits make you share, which offhand “candid” moments convert into merch sales. They can predict, with frightening accuracy, when you will spend, how much, and on what.
There are brand strategists mapping out narratives months, sometimes years, in advance. They decide when the heartbreak album drops, when the image “pivot” happens, when to suddenly “be political” or “go quiet.” It’s not mood. It’s marketing.
There are behavioral scientists trained to exploit parasocial attachment — the brain’s tendency to bond with someone we’ve never met but feel intimately connected to. They know the sweet spot between mystery and overexposure, the exact ratio of “relatable” to “aspirational” that keeps you hooked.
And then there are corporate handlers — executives at record labels, streaming platforms, political parties, global brands. These are the real clients. The individual’s job is to generate profit, build influence, and occupy cultural real estate in service of the larger organization.
The tour is not just a tour. It’s a multi-tiered revenue stream — ticket sales, sponsorship deals, exclusive streaming partnerships, merchandise drops, and data capture on every single attendee.
The campaign is not just a campaign. It’s an infrastructure investment, a way to funnel contracts, media buys, and influence into the hands of the same few power centers.
It’s not about the person. It’s about the machine — and the machine is always hungry.
The Expertise Behind the Curtain
This is not amateur hour. These machines aren’t run by your cousin who “knows social media.” They are run by people who could run countries — and, in many cases, have.
A surprising number of celebrity and political strategy teams are staffed with former political operatives, ex-CIA consultants, military psy-ops specialists, and campaign veterans. These are people trained to shape perception, weaponize emotion, and control narrative under pressure.
They employ trend forecasters who can spot a cultural shift before it hits the timeline. They hire cultural anthropologists who understand the language of subcultures so well they can make a star seem like they “just happened” to blow up in your scene. They bring in neuroscientists who know exactly how long a note, a color, or a beat should last to keep your brain wanting more.
And don’t get it twisted — the point isn’t just to sell you a song or win your vote. The point is to own your attention long enough to funnel it into the larger ecosystem:
The record label that owns your favorite artist.
The parent company that owns the label, the streaming platform, the venue, and half the merch supply chain.
The political machine that owns the polling firm, the ad agency, and the cable news outlet covering the “controversy.”
The person you see is the surface layer — a beautiful, curated interface.
The real work is happening under the hood, in boardrooms, in analytics dashboards, in rooms you will never be invited into.
Every moment feels personal because it’s designed to feel personal.
And that design is backed by millions of dollars, hundreds of experts, and decades of refining the formula.
The Machine’s True Client
Here’s the part people hate to admit: the machine doesn’t even serve the person at its center.
Taylor Swift doesn’t own Taylor Swift™.
Sabrina Carpenter doesn’t own Sabrina Carpenter™.
Politicians don’t own their campaigns once the donors and super PACs have moved in.
The true client is the parent company.
For a pop star, that’s the record label, the publishing house, the ticketing giant, the conglomerate that owns half the media outlets covering her “spontaneous” moves.
For a politician, it’s the party apparatus, the donors, the corporate sponsors, and the media networks amplifying the storylines.
The individual is just the user interface — the smiling, crying, tweeting human mask that makes the machine palatable.
The machine’s loyalty is to shareholders, not stans. To investors, not fans. To donors, not voters.
And when the person becomes inconvenient? When they stop being profitable, when they step out of line, when they risk exposing too much? The machine discards them like old hardware and rebrands the next face.
The machine does not mourn.
It replaces.
So when you’re online defending a billionaire-backed operation like it’s your childhood best friend, remember: you are not protecting a person.
You are volunteering as an unpaid security guard for a system designed to extract from you.
The Silence Is Not Neutral
There’s a specific kind of cruelty in watching a global celebrity — whose audience includes queer kids, Black fans, immigrant girls — build their empire using our language, our grief, our love, only to go dead silent when our lives are on the line.
This silence is not accidental. It is not oversight.
It is strategy.
When a celebrity knows that part of their base includes white nationalists, fascists, or conspiracy theorists — and chooses not to speak clearly against them — that is not neutrality. That is alignment.
And when they do speak, it’s vague. It’s sanitized. It’s tested and approved by legal teams and brand strategists. Just enough to give plausible deniability, never enough to risk alienating the demographic that buys deluxe vinyls and stadium tickets in red states.
It is not a coincidence that some of the biggest stars today openly profit from queer audiences while doing nothing to defend them. It’s not just silence — it’s queerbaiting.
It’s the intentional use of queer-coded visuals, lyrics, and aesthetics to attract LGBTQ+ fans, while offering no real solidarity, no explicit support, and no material risk.
They want our devotion, our streams, our money — but not our politics, our safety, or our freedom.
This is not allyship. This is not representation.
This is extraction.
It’s a calculated move to expand market share while avoiding controversy. And the people caught in the crossfire — queer youth, trans people, people of color — are left fending for themselves while billionaires sing about heartbreak on stages lined with rainbow lights.
There is no such thing as apolitical at that level of visibility.
When you have the power to shape public discourse and choose silence, you’ve already chosen a side — and it’s not ours.
So when you defend someone like Taylor Swift as if she’s being unfairly attacked for “just making music,” understand:
the silence is not harmless.
It is lucrative.
And it protects the machine.
And the machine doesn’t care if you eat.
The Cost of Confusing the Two
When you mistake the person for the machine, you become the machine’s best defense.
Fandom wars, stan culture, and partisan battles aren’t accidents — they’re features. While you’re busy dragging strangers on Twitter over who’s “better” or which politician “cares more,” the system that owns them both keeps cashing checks.
The fights are designed to be endless, because endless fighting is free advertising. Every clapback, every subtweet, every TikTok essay is more unpaid labor for billion-dollar brands.
And let’s be brutally clear: these fandoms don’t just argue. They weaponize. They foam at the mouth. They dox, harass, and brutalize other human beings in the name of defending a corporation that does not know their names and does not care if they eat.
The machine not only tolerates this — it encourages it. Because when fans are tearing each other apart, no one is looking at the contracts, the conglomerates, the investors, the data pipelines.
The machine thrives on that blindness. It needs you to feel like you’re protecting a person so you never question the system using you both.
Because once you see the machine, the spell breaks.
And that’s the real danger: not to the person, but to the machine that hides behind them.
Learning to See the Machine
The next time you feel yourself rushing to defend your favorite pop star, or politician, or influencer, pause.
Ask yourself: Am I defending a person, or am I defending a machine?
Because one of them bleeds, and the other never will.
And here’s the deeper danger: anti-intellectualism, stan wars, and celebrity worship aren’t harmless distractions. They are annihilating our capacity for critical thought. They leave us unable to critique art, unable to question media, unable to separate entertainment from propaganda.
The result? A culture of wide-eyed, docile, thoughtless consumers — easy to manipulate, easy to extract from, easy to control.
The machine wants you exactly that way.
And the only resistance left is learning to see it.
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PREACH
Great article. As someone who spent the past 20 years neck deep in the broadcasting/entertainment industry, I have seen all of this firsthand.